Modest Exhibitioner….
We have worked with Endoline for many years, delivering a host of services from video content to website design as well as exhibition stand design. The hardest task when working with a long standing client is continuing to push the artistic boundaries, keep the designs fresh and engaging but also fully focused on the core brand ideals.
This year for the PPMA exhibition at the Birmingham NEC, the marketing head at Endoline wanted to keep the idea clean but modern, and so we built on the existing CAD artwork and created a minimalist design that felt organic as well as futuristic, but at the same time understated.
We think the design stands out well, was true to the brief and the client was very happy.
Big Screen Service For A Dark Night….
We produced this film for Uniled – a leading provider of digital signage service and repair in the UK.
An underlying narrative tells the story of a young boy who views a digital signage screen from his apartment building everyday until one evening the screen malfunctions. Through the animated medium, stylised to show the only colour on offer is that provided by the screens themselves, we show the vast numbers of repairs required throughout the city and how fast, capable and reliant Uniled are in their service. The film culminates in the young boy watching as the screen comes back to life and his obsession becomes apparent.
This film was a complicated piece as there was a narrative that had to flow under a driven corporate message. A lot of artwork was needed to create a parallax environment that kept the camera moving and a murky colour palette that is juxtaposed by the bright colours of the screens that continue to burn through the night with the help of Uniled’s exceptional services.
Duck Tales – Cutting the commercial.
Creative Bone worked with Director Alesandra Scherillo of Twinset films to create this commercial for Italian luggage designer Mandarina Duck. We spent two days cutting the commercial after an energetic shoot that tells the tale of a young girls adventure through London. An organic handheld vibe that follows our adventurer in an almost fly on the wall style, the finished result is a cute but punchy exploration of the city through the eyes of a young teen armed with all she needs in her trusty Mandarina Duck rucksack.
Take a look at the finished film here:
https://www.youtube.com/watch?v=EESrvxDbc78
