Excelling In Machinery Excellence

Creative Bone worked with Endoline Machinery to produce a promotional video for an up and coming exhibition as well as their website. For this particular brief we had to create a film that not only embraced the clean, clear-cut apparel of their corporate ID but also reflected upon the history of the business and focused on the company’s key brand values. By adopting the theme of a ‘Developing Idea’ we produced an animated film that experimented with a continual moving line that morphs and evolves as the video progresses and culminates in the formation of one of their machines. The main focus of the film was to provide reference to the concept of a developing idea that charts its voyage from conception to completion.

http://endoline-automation.com


Brochure Showcasing

Creative Bone produced a series of bespoke video brochures showcasing the products and services of companies such as Smith Metals and Endoline Machinery. Video brochures are an outstanding way to take your companies promotion to the next level.  Each brochure differed in style and requirements, allowing for printed booklet inserts and numerous movie content. These video brochures are completely bespoke to each customer with screen size, video content, button placement as well as imagery all custom built to the clients ideals.


Musical Machine Madness….

We worked with Endoline machinery to produce this video production as a promotional piece for both their new website and exhibitions throughout 2016 and 2017.

The concept was that the machine was able to create a percussive accompaniment to a music track, using sounds created by the machine itself.
This was a very tricky shoot as the machine only performs certain movements at certain intervals. We started by sampling each and every element of the machine separately, importing those sounds into Logic Pro, and then creating the drum track from there. Once the drum and music track had been created, we were then able to shoot all the live action elements. As the factory is in constant use, we had to work around the size limitations by placing the machine on a white background and then, extending the set digitally, removing all the extraneous factory elements in post.

As the machines are built to construct boxes, they are very limited in their music capabilities, this meant that we had to shoot each machine part separately, opening and closing, then bring them into the edit and animate them by hand to match the music synch.

This was a very long process and with a mix of split screen as well, there is a huge amount work that goes on behind the scenes to give the impression that this little machine creates the music.

A very fun and interesting shoot, once again creating something unusual and memorable.

Corporate Cartoon Caveman Capers….

This is an animated film we developed for Smiths Metals. Tasked with creating an original narrative that engaged audiences as well as sell the virtues of their supply system, we delivered a film production that is funny, informative as well as engaging.

With many corporate video productions, the subjects can tend to be very techno-babble heavy, but with the right concept and narrative, there is no reason why the films can’t be as engaging as they are informative.

What would usually be classed as a long film, this speeds along nicely and the run time flies past.

 

Evolution of a Horror Movie Poster…

We were tasked with developing some artwork for the new movie ‘Dead Squad’, which is in pre-production for an early shoot in 2017.  This monster/horror which is due to shoot in Bali, is being directed by our good friend Dominik Hauser and looks to be a lot of fun. When Dom asked us to work on the poster concept we jumped at the chance. Taking in the key elements of the script, tropical locations, impending doom and monsters, the idea was to create an image that tantalised the tastebuds but didn’t give everything away. Dom was blown away by the design and off the back of this, we are now developing some last minute production and monster designs to help Dom realise his vision.

Check out the process from initial sketch through to full rendered poster and follow the development of the film at:

https://www.facebook.com/DeadSquadMovie

creative-bone-dead-squad-movie-poster-design-process

 

 

Making music with machines….

We commenced video production and filming for long time client Endoline last week, a project under wraps at the moment but shot for exhibition season, lets just say this machine will make more than just boxes by the time we’ve finished with it…..

endoline-shoot

Arcade Madness….

We all need to let off steam and no better way than so retro arcade classics….well that and a little bit of Father Ted….

 

One is small, the other is far away……

creative-bone-arcade-machine

https://www.youtube.com/watch?v=dS12p0Zqlt0

Ident Magic…..

A magical start to the new year at Creative Bone. Dean Maudsley – magician, sleight of hand artist, watch thief and all round top geezer, came by and asked if we could create a small intro clip for his video content. Dark and mysterious was the goal and I think we achieved that nicely. Looking forward to working with the kleptomaniac in the future.

3D sculpting and Creative Bone….

At Creative Bone, 3D sculpting has never been more important. As traditional illustration pushed into the digital environment with the help of the Wacom Cintiq, the development from 2D to 3D character and prototype design became a lot more prevalent. Software such as ZBrush, SketchUp and Rhino 3D not only enables us to create in-house 3D characters for video production and animated film services, but also enables us to create fully realised 3D toy design concepts, ready for client approval.

3D environments and character design in the animated video production service we offer, enable us to create a far more cost effective film than that of traditional 2D animation. It also enables us to create characters that can be positioned and rendered out for promotional and print material, a lot quicker and more cost effective than producing a completely new piece of artwork.

Take a quick look at some of our work in production now.

Creative-Bone-3D-Sculpting1 Creative-Bone-3D-Sculpting10 Creative-Bone-3D-Sculpting11 Creative-Bone-3D-Sculpting8 Creative-Bone-3D-Sculpting12

[su_youtube url=”https://youtu.be/ADZYSKITdrM”]

 

 

Heavy metal video production….

A good couple of weeks working with the guys at Biggleswade based Smiths Metals. Completed video production on their new promotion film about the technical services they supply to the metals and materials industry with  great use of a Sony FS700 shooting 800 frames per second to capture a huge pendulum hitting a test material. Mostly shot on a Sony F5 and Prime lenses, complimented by a footage’s great little shark slider, helped produce some great images to match the fantastic content. A good few days edit and another quality video production delivered to a very happy customer. Looking forward to many more with Smiths.

Creative-Bone-Video-Production-Smiths-Metals1  Creative-Bone-video-Production-Smiths-Metals2 Creative-Bone-video-Production-Smiths-Metals3 Creative-Bone-video-Production-Smiths-Metals4 Smith-Metals-behind-the-scenes1 Smith-Metals-behind-the-scenes2